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Soul Cycle x Target

Visual experience for the launch of Soul Cycle’s collaboration with Target.  In an exclusive Soul Cycle session, riders participated in a multimedia experience that led them through dynamic landscapes and environments provided by our immersive real-time graphics and visuals in conjunction with a live performance by pop artist Rachel Platten.

Soul Cycle x Target

Visual experience for the launch of Soul Cycle’s collaboration with Target.  In an exclusive Soul Cycle session, riders participated in a multimedia experience that led them through dynamic landscapes and environments provided by our immersive real-time graphics and visuals in conjunction with a live performance by pop artist Rachel Platten.